Located at the prominent corner of a major UAE highway raises a new showroom and workshop, dedicated to providing full services for Mitsubishi cars. The client, Al Habtoor Motors, is the UAE’s exclusive distributor for some of the world’s most sought-after names in the automobile industry. The new showroom and workshop project had to stand in line with the client’s best business practices. The project offers a remarkable shopping experience accompanied by a range of services in Musaffah and the South-West region. The multi-level, three-storied complex expands over an area of 13,933 sqm and presents one of the prominent automobile exhibitions in the Middle East. The structure’s shape matches the plot location allowing for maximum utilization of available space. While the most prominent facilities, such as the showroom, dominate the street view, other features have been arranged to promote efficiency and convenience.

The project design answers the high functional demands while reflecting the brand’s concepts at the same time. Front glass provides sufficient transparency for the car showroom, making the display observable from the outside. Simultaneously, the facade design produces shading for the interior, while fritted glass further reduces sunlight and glare, elevating the project’s sustainability values. The exterior shell embossed in the Mitsubishi logo makes a distinguished yet highly refined focal point, bearing both functional and aesthetical benefits. The multi-brand passenger and commercial vehicle showroom facility features separate displays, adjoined to the service and maintenance facilities. Visitors’ circulation area is focused on enhancing the shopping experience, while the independent service zone enables undisturbed traffic flow from the street to the delivery point, throughout the system, and back.

The industrial part was the crucial point of the project, due to the specific nature of the maintenance zone structural organization. The design challenge was to find an optimal solution for establishing a functional process that will promote smooth efficiency. One of the project’s highlights is the innovative, supermarket-like approach to vehicle commerce. Offices are placed in a designated area on the first floor, along with the showroom and the service/spare parts section. The Carzone, multi-brand quality used car store, is hosted on the second floor, while the top is reserved for commercial vehicles display. Each segment’s requirements have been successfully fulfilled without compromising on performance Al Habtoor Motors’ new showroom and workshop project stands in line with their best business practices, offering a remarkable shopping experience accompanied by exceptional aftersales service.